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Johnny Cupcakes, Inc. (commonly known as Johnny Cupcakes) is a clothing brand founded in 2001 by Johnny Earle. The clothing line uses cupcakes as the prominent design motif of its merchandise, often replacing iconic symbols with cupcakes.[2] The brand's insignia is a skull and crossbones, with a cupcake silhouette replacing the skull. The Johnny Cupcakes line includes t-shirts, shorts, sweaters, jewelry, undergarments, and pins. Its flagship stores are located in Boston, Massachusetts and Los Angeles, California, with another shop in Hull, Massachusetts. All Johnny Cupcakes retail shops are furnished extensively according to a bakery theme.[3] Earle says he initially started the Johnny Cupcakes brand "as a complete joke."[3] The clothing line has its origins back in 2000 when Earle worked at the Newbury Comics music shop in Braintree, Massachusetts.[4] Each day brought about a new nickname for Earle as coined by his co-workers Johnny Appleseed, Johnny Pancakes, Johnny Cupcakes, Johnny Coffeecakes, etc.[5][6] In 2001, while ordering screen-printed shirts for the metalcore band he played in, (On Broken Wings) Earle printed up a few shirts designed with the "Johnny Cupcakes" nickname.[1] Almost immediately, co-workers and store customers noticed the cupcakes-themed shirts whenever he wore them and many inquired about how to purchase them. Sensing the demand, Earle started selling the shirts from the trunk of his car to local customers.[7][4]
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